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Big Data Vendor Of The Week

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Reach Analytics

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Reach Analytics, a cloud software company that provides targeted prospects for sales and marketing today announced the release of a new cloud-based Predictive Marketing solution.

Reach Analytics' new offering is poised to revolutionize the way the companies acquire new consumers. During the past decade, very little has changed in how companies identify new consumer leads: either they make very generic selections of prospects lists based on filters or they go through a lengthy predictive modeling process, where they need to rely on experts in data cleansing and data science.

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SPRINT PR

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Spirent Communications plc (LSE:SPT), a leader in Internet of Things (IoT) technology, announced that it will unveil its 

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Nielsen Press Release

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 Nielsen  launched the Nielsen Marketing Cloud, empowering clients to more effectively deliver relevant marketing to their customers across multiple platforms. It integrates consumer and media data that only Nielsen can provide with world-class marketing activation and analytics applications into a single platform. The Nielsen Marketing Cloud enables continuous marketing optimization across tactics so marketers spend less time connecting the dots and more time making decisions that drive bottom-line results.

“Never before has data played a more important role in driving marketing efficiency, but the complexity of centrally managing and employing this data has grown as well,” said Mark Zagorski, EVP, Nielsen Marketing Cloud. “The...

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Ooredoo Press Release

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Ooredoo has successfully completed a pilot trial of a new “Big Data” analytics solution, which will enable companies in Qatar to analyse huge volumes of data to uncover hidden patterns, correlations and other key business insights. 

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